Privacy Policy

This privacy notice discloses the privacy practices of ExpressPortraits/PhotoExpress. This privacy notice applies soley to information collected directly by this website and/or our in-store computer systems. The purpose of this notice is to notify you of the information that is collected during normal usage of this website, ordering of prints and/or products, and usage of our portrait studio.

Our online digital printing service has a separate privacy policy, which can be viewed here.

Required Registration

In order to use this website and/or our portrait services, clients must register their information. During registration, clients are required to give certain information such as name, address, and telephone number. Optional items such as e-mail addresses, referral information, and preferences are also requested. This information is used to contact you about the products/services you have purchased or are registering to purchase.

To complete a purchase, we request additional information on our order form: contact information, shipping information, and billing information must be obtained. This information is used for billing purposes and to complete your order. If we have trouble processing an order, we will use this information to contact you with our questions.

Information Collection & Use

We are the sole owners of information collected through ExpressPortraits services. We only have access to collect information that you voluntarily give us via e-mail, registration for portraits, registration for ordering, by placing an order online, or through other direct contact from you.

Any information collected may be used in the following ways:

  • To personalize customer experiences, based on their preferences.
  • To improve our website, services, and customer service practices.
  • To process orders that you place with our services.

If you elect to receive our e-mail newsletter, your information will also be used to send occasional company news, updates, and promotions. This newsletter is only sent if you opt to receive it through your registration or participation in discount programs. You may opt out of this communication at any time by using the unsubscribe link in each e-mail, or changing your registration in-store at the time of a portrait session.

Sharing of Information

We do not sell, rent, trade, or otherwise share your personal information with any third party for promotional or tracking purposes.

Your information may be shared with our credit card processing company to bill you for goods and services. If you order products to be shipped, your address will be shared with our shipping provider to make arrangements for the delivery of your product.

We reserve the right to release your information when we believe that that release is appropriate to comply with the law, enforce our company policies, or to protect our other client’s rights, property or safety.

Security for Online Transactions

We take precautions to protect the information that you provide to us. Secure information such as credit card data is encrypted and transmitted to us in a secure way, using SSL security. We do not store credit card information; after your transaction, all information is stored in our payment gateway provider’s database, and can only be accessed by those who are authorized with special access rights to these systems, and are required to keep the information confidential.


Cookies are small files that a site or it's service provider transfers to your computer through your web browser (if your settings allow) that enable that site or service provider to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart, verify your membership for promotional packages, as well as understand and save your preferences for future visits.

If you prefer, you can choose to have your computer warn you each time a cookie is sent, or you can turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services, including our online ordering system, may not function properly. You may still place orders in-store or by fax.

Links to Other Sites

Our site may include or offer links to third party products or services. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites.

If you feel that we are not observing this privacy policy, we encourage you to contact us by phone at 608-833-6080 (please ask for a member of management) or by e-mail.

Photo Express / Express Portraits is a local Madison company, serving Dane County for 25+ years.
All photos used with permission from subjects. All Content and Portraits © ExpressPortraits 2008-2014.